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Ask
Using humor, how can we get Brits ages 18-25 to cut out the autopilot response "I'm fine"?
Solution
When life gets difficult, sometimes its feels great to just SCREAM. Scream to release the frustration, scream because its all you can do. We want to give young brits an opportunity to easily let it all out while finding humor in our shared struggles.
To jet off with a screaming start, we created a cryptic, explosive teaser video to drum up buzz on social media.
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In the spirit of taking emotional baby steps, we created shareable, in-bag stickers encouraging users to reach out (with a bag of crisps!) to loved ones they might be a little worried about.
Art Director
Kit Cameron
Copywriter
Kelsey Thomasson
Motion Media Designer
Aanvik Singh
VFX
Nate Reinhart
Director
Toby Loden
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